From Vulnerability to Confidence
For many global families and their businesses, reputation is one of their most valuable assets – and it’s often also one of their biggest unmanaged risks.
In a global reputation environment shaped by AI and technology, legacy PR strategies are becoming obsolete. Families and their offices can find themselves exposed to risks that simply did not exist in their recent past.
With reputation increasingly mediated by machines, the democratisation of media and the accelerating risk velocity of information, the opportunity to harness reputation to elevate and optimise global outcomes is also huge.
We help families anticipate and manage risks, shape and align their reputational attributes with defined outcomes across private, investment, commercial and philanthropic interests; and to build resilient and resistant global reputations that are relevant to the age of AI.
Our approach provides discreet and globally integrated PR and communications to family offices – managing reputation with the same diligence as financial and governance affairs.
Key People
Anna Kredisova
What Families Often Face
Through our work we see consistent challenges, including:
Clarity
Absence of a clear communications strategy for the family or family office.
Media and PR Support
Patchwork media and PR support that lacks coordination or knowledge of the family’s broader context.
Increased Scrutiny
Increased scrutiny due to business activity, public profile or philanthropic involvement.
Privacy and Reputational Risk
Concerns about privacy, misinformation or reputational risk across online platforms.
Internal Capacity
Limited internal capacity to handle media interest or unexpected events.
Transition and Succession
Need for trusted guidance during moments of transition, succession or significant corporate activity.
How We Support Families
We work alongside principals, family office leaders and advisers to provide an integrated communications capability that is both strategic and practical.
Our support typically includes:
PR and Communications Strategy
Development of a coherent PR and communications strategy for the family and family office.
Reputational Risk Assessment
Reputational risk assessment and advisory.
Media Training and Preparation
Media training, narrative development and preparation for interviews or public statements.
Proactive Storytelling
Proactive storytelling around philanthropy, purpose, leadership and long-term vision.
Crisis Management Support
Reactive support for crisis management, misinformation and sensitive media enquiries.
Digital Presence Guidance
Guidance on digital presence, online footprint and social media exposure.
Adviser Coordination
Coordination across advisers to ensure consistent and aligned communications.
Leadership
Chris Blackhurst is an award-winning journalist, editor and communications adviser with decades of experience leading major national news organisations and advising high-profile individuals, corporates and family offices.
His career includes serving as Editor of The Independent and holding senior positions at the Evening Standard, Sunday Times and across UK media. Chris brings deep insight into reputation, public perception and high-stakes communication, offering families calm, experienced and strategic counsel.
Strategic Partnerships
Private Client and Family Office
Managing reputation as a vector of opportunity and reducing risk in fast-moving environments.
Private Capital and Companies
Shaping sentiment and influence to support growth, valuation, M&A and IPO outcomes.
Philanthropy and Impact
Designing and delivering global initiatives that create meaningful change and elevate long-term impact.