Michael Macfarlane is the Principal Partner of Michael Macfarlane Associates, a strategic advisory firm supporting ultra-high-net-worth families, single-family offices and private capital clients across the world. His work is grounded in a clear insight that reputation now functions as a form of capital, shaping access to opportunity, influence and partnership in an era transformed by technology and AI.
Michael advises some of the world’s most prominent families on how to preserve, enhance and strategically deploy reputation. Known for his intelligence-led approach, cultural fluency and discretion, he helps clients navigate the complex relationship between wealth, visibility and legacy. His work spans Europe, the Middle East and the Americas, with a particular focus on Asia’s new dynastic wealth and the family offices of Singapore, Hong Kong, Taiwan and mainland China.
He is also the host of Wealth Office, a YouTube series exploring how reputation, technology and capital intersect in the modern wealth landscape.